Creating awareness is the first step in a continuous relationship with the financial community, a relationship that bears fruit in the form of greater access to capital, greater share liquidity and achieving fair market valuation. BCR Consulting will identify both potential new share holders and potential new analyst coverage for your Company. We have long standing relationships with both buy-side portfolio managers and analysts as well as sell side analysts and we will leverage these relationships on behalf of our clients. Our efforts will be divided into the following actions:
BCR Consulting will develop a comprehensive investor relations program that will greatly improve the public image by clearly articulating our client’s key investment attributes, strategic direction and financial expectations. A key driver for this will be our proactive relationship building efforts where the BCR team members regularly meet with portfolio managers and analysts to determine their interests and investment parameters, and then bring them stories that meet their investment needs. This process is a major factor behind our ability to convert initial interest in a company into tangible results.
In order to have a successful investor relations program it is essential that all communication should be thought of as a branding effort. This means that all communications should convey key messages that we determine management should focus on when communicating with the financial community, media, etc. Additionally, it is essential that all communications issued by the Company consider the impact on all stakeholders during the planning and drafting phases.
A key element of a successful investor relations program is the importance of using the Internet and social media as a tool to achieve a company’s investor relations goals. A company's IR site is often the first place a prospective investor looks for information on the company. BCR will implement a specifically tailored web program and social media program for your Company that works in agreement with our ongoing investor relations efforts.
The immediate goals of a BCR investor relations Web program are:
The immediate goals of a BCR investor relations social media program are:
BCR will construct the investor relations website and social media program to seamlessly match both the functionality and design of your Company’s main website.